The following piece appears in the new issue of the architecture journal CLOG:RENDERING
Urban Fantasies in China: Architectural Visualization
Architectural visualization specialists are the overlooked laborers involved in the vast China urban development program. They differ from architects in that they do not have design training beyond very specific knowledge of software programs such as 3D Studio Max© or the Adobe Creative Suite©. While some Chinese architecture firms employ in-house visualization specialists, most rendering work is outsourced to gigantic three-dimensional modeling studios.
Stepping into one of these studios is much like walking into a factory (one office can employ upwards of one thousand people), but instead of workers assembling widgets along conveyer belts, rows of workers hunch over their desktop computers for hours on end, producing images to be used in presentations to high-level officials or real estate marketing brochures. Just as in a factory, workers are assigned to one specific task: three-dimensional modeling, rendering (material and camera view selection) or post-production work in Adobe© Photoshop© – there is no overlap in roles. View full post »