China’s Ancient Cities and the Crisis of Branding

UNESCO Heritage Site, Longmen Grottoes Stone Carvings near Luoyang, Henan Province.  Photo by Easytourchina.

In April I had the honor of being invited to sit on a panel at a conference sponsored by Forbes China in Luoyang. The discussions that took place during the event centered around the next 10 years of development in central China. With Luoyang being the host, much of the discussion pertained to the city itself.

Luoyang, a city of about 6 million people, sits in China’s central plains in the northwestern part of Henan Province, 100 kilometers west of the provincial capital Zhengzhou. New buildings dot the skyline, but not at the high density one sees in 1st or 2nd tier Chinese cities. Automobile and pedestrian traffic is light as well. Wide, tree-lined streets with bike lanes and generous sidewalks lend the city a pleasant atmosphere.

What is not immediately clear traversing the streets of Luoyang is the fact that it is one of China’s Four Great Ancient Capitals. Luoyang was a seat of power for several dynasties- most prominently during the Eastern Zhou and Han dynasties, and later the Sui and Tang dynasties. Continue reading