With the ongoing spate of food safety scandals, Chinese consumers are rightly weary of the source and quality of their food. Unfortunately, food quality regulatory bodies in China remain unreliable and direct access to fresh food sources is limited for an increasingly urbanized populace. This is one of the great contradictions of China’s urban development: a country which for most of its history was majority agriculturally based is on the fast track to be one of the most urbanized nations in the world.
Status conscious Chinese urbanites would rather not associate with anything related to farming, as it evokes the recent memory of rural peasant life. For many upwardly mobile city dwellers, international restaurant chains like KFC, McDonalds and Pizza Hut are considered the best options for upper-class ‘healthy’ dining (that is, food with high caloric content).
The urban growth of China is a boon to these chains as more American consumers shun them in favor of a more organic, natural diet. The shift in American consumer preferences is reflected in the success of supermarket chain Whole Foods, local farmers markets, and the growing popularity of the Slow Food movement.
Given China’s new-found love affair with processed food and growing ambivalence about the role of agriculture, I was confident there was probably not much interest in organic farming. That was until I visited Anlong Village- a wholly organic, zero waste farm 50 km northwest of central Chengdu. With a full-time population of 3,000 residents, Anlong Village is sponsored by the Chengdu Urban Rivers Association (CURA), a local non-profit NGO. View full post »